Wanna Be Carioca

Wanna Be Carioca

Melissa is paying a great homage to the city of Rio de Janeiro, to the culture of neighborhoods, to the beach and the lifestyle of this very musical city, which is at the same time solar and bohemian. The city teaches us to be happy, leading life in a manner that is simple and light.

In the Melissa Wanna Be Carioca collection, the brand honors the special manner of the cariocas and values the nostalgia of the past with increasing modernization; this mixture of sand and asphalt, represented in the people that leave the beach, and with the same savoir-faire, go out to dance at the clubs.

Melissa’s values come to life in Rio de Janeiro: joy, optimism, irreverence, a positive attitude in relation to life, (the smile as an icon), and the search for a better city (world).