Sao Paulo, January 2020 – Many new things will happen in 2020 for Melissa, the footwear and
accessories brand from the Grendene group. The first of them is the launch of a single annual
collection that will unfold into a series of products, partnerships and licensing deals. Rethinking
codes and absorbing different languages, Dreamers is here to make dreams come true. The
collection talks about the transformative power of dreams, taking inspiration from the oneiric
world and the archeology of symbols, codes and languages this universe brings.
Dreamers comes to call The Power Of M: M for more, M for many, M for magical, M for
movement, M for Melissa - a reinvention of familiar codes, translating them into newness.
Melissa transcends its brand and becomes an amulet, not letting the world, our dreams or our
desires, get old. Our amulet is here to bring movement and encourage the construction of the
best version of yourself, spreading affection and freedom to the world.