Melissa

Population gets closer to the virtual life, giving this science-art revolutionary dimensions and emerging collaborative aspects and more and more complete location records every day, going beyond the coordinates. Living conditions, neighborhoods routine, purchasing power, social conflicts dynamics and consume habits: everything can be mapped.

Melissa finds in this context the starting point to create its Summer 18: MAPPING. More than location, MAPPING is inspired on the fashion culture mapping of places and non-places where people become local agents of the regions where they move, transforming and connecting, in real life, points in the paper. That´s how the brand considers architecture as a storyteller element and industrial aspects as a reflex of transformative advances, also looking to the organic flow that has reallocated the handmade fashion and, so, the work of communities all around the world.

With MAPPING, Melissa also brings a communication focused on the geographic representations changes and reinvention, as well as its connections.